Agency introductionEst. 35+ years
Strategy-led. Digital-first. Full-service.
Building and scaling brands for more than three and a half decades. Built for what comes next.
360°
Hello, we're Push 360

We turn companies
into brands.

Then we take them to the national stage, and beyond.

For more than 35 years, Push 360 has built and scaled brands, from a first store to category leadership, pairing a deep creative legacy with a fully modern digital, AI and production ecosystem.

Who we are

A legacy agency, built for the modern age.

Push 360 is a strategy-led, digital-first, full-service marketing and advertising agency, founded and led by veteran branding specialist VA Shrikumar Menon.

A team of 80+ across research, strategy, writing, content, design, social media, digital and film production, including senior and veteran industry professionals.

BrandingAdvertisingStrategyBusiness SolutionsResearchPRProductionEventsActivationsDigital & Social
By the numbers
1,300+
Advertising films produced
in around 13 languages
35+
Years building brands
80+
Specialists in-house
6
Offices
360°
Disciplines, one roof
Founder, Chairman & Managing Director
VAS

VA Shrikumar Menon

A coveted brand specialist and one of the country's foremost brand masters. Over three and a half decades he has created and scaled brand after brand.

1,200+
advertising films personally ideated and directed
On the big screen · 2018
Odiyan
Directed the feature film starring Mohanlal. It held Kerala's opening-day box-office record until K.G.F: Chapter 2 in 2022.
Chapter 01

How we work,
in three words.

01
Strategy-led
02
Digital-first
03
Full-service
01 · Strategy-led

Every brief begins with a question, not an execution.

Q.01
Who is the audience?
Q.02
What moves them?
Q.03
What is the brand really trying to shift?

We answer through rigorous research into the market and the consumer in equal measure. Sometimes the answer redefines the target audience itself, and uncovers the insight a campaign can be built on.

01 · Strategy-led

Everything we make is an extension of one strategy.

Step 01
Research
Market · Consumer · Brand
→
Step 02
Strategy
The single core idea
→
Step 03
Everything
PR · Ads · Films · Social · Digital

Nothing we make is a standalone execution. It is why our work tends to define and transform categories, rather than simply add to them.

02 · Digital-first

A complete digital ecosystem,
fully in-house.

A
Digital Marketing
Strategists · Performance marketing
SEO · Analytics · Paid media
Marketing automation
B
Social Media
Strategists · Account & community management
Ideation · Content shoots & production
Creators
C
Content Studio
Reels · Digital films · Motion graphics
Design · Copy
AI-powered, always-on creative
03 · Full-service

Every capability a brand needs,
under one roof.

01
Research & Strategy
Market, consumer and brand research. Positioning, architecture and communication strategy.
02
Campaigns & Ad Films
360° campaigns and films, from idea to on-air, across every medium.
03
Design & Creative
Identity, print, OOH, packaging, static and motion creative, and hand illustration by our in-house artists.
04
Social Media
Strategy, planning, execution and management. Reels and always-on content.
05
Digital & Performance
Paid search, paid social and programmatic, with SEO, analytics and automation.
06
PR, Events & Activations
PR strategy and execution. On-ground events, activations and experiences.
Chapter 02 · Production
1,300+

Advertising films in 35 years, in around 13 languages.

Production

A full-fledged production house.

Every craft that makes a film, in-house. Scaled up for flagship projects with the country's finest technicians.

Executive Producer
Directors & ADs
Ideators & Writers
Cinematographers
Video Editors
Motion Graphics & VFX
Art & Production Design
Sound & Music
Casting & Line Production
AI Production
AI+
A dedicated in-house AI production studio.
Generative film and image, produced at the speed and scale the modern brief demands.
Production

From feature films to feeds.

On the big screen · 2024
Thekku Vadakku

A feature film produced by our house, from the first line of the budget to the final cut, with in-house and top-of-the-line industry technicians.

Every day, at feed speed · Always on
Reels & digital films

Beyond the 1,300+ ad films of our legacy, a constant stream of reels and short films for brands across categories: the everyday content the modern feed runs on.

The faces we've directed.

Amitabh BachchanMohanlalAishwarya RaiMammoottyAkshay KumarNagarjunaRam CharanJaya BachchanManju WarrierSushmita SenVenkateshPuneeth RajkumarTabuShivarajkumarKichcha SudeepSonam KapoorTrishaBobby DeolSuniel ShettyBoman IraniMithun ChakrabortyRiteish DeshmukhProsenjit ChatterjeeBasil JosephUnni MukundanVikram PrabhuSachin Khedekar

From sport Sachin Tendulkar · Ravindra Jadeja · Brendon McCullum · Milkha Singh · Harbhajan Singh · Milind Soman
Chapter 03 · Selected work

Brands built.
Categories moved.

Many of these campaigns did more than grow a brand. They reshaped how an entire category behaved.

Case · Financial servicesFlagship campaign
Manappuram Finance
₹1,500 Cr→
₹6,500 Cr
Turnover, in a single year.
1 campaign. 11 languages.
One strategy and one idea, adapted to each region's culture.
A first in India.
A different superstar ambassador in each state, at the same time. A model now widely imitated.
~₹55,000 Cr brand today.
The strategy was the defining factor.
Case · Jewellery retailFlagship campaign
Kalyan Jewellers
₹9 Cr→
₹11,000+ Cr
Built in 12 years.
2 stores → 100+
From a two-store company to a national retail brand.
~14 states + the GCC
Launched across India and every GCC market, with an ambassador per market.
'Vishwasam' / Trust
A campaign idea that became a legend in its own right.
Case · Consumer electronics retailRebrand & scale
MyG
660+
stores
Then
"3G"
A ~6-outlet chain selling only phones and accessories.
Rebrand
MyG
Repositioned as a digital retail brand.
Expand
MyG Future
Added consumer electronics and durables, and won high-value buyers.
Now
Category leader
The region's largest service network; national giants haven't dislodged it.
Selected work

Challengers, turned leaders.

No.1
AVT Tea
Dislodged Tata's Kannan Devan as market leader, then launched AVT Gold Cup against Brooke Bond Red Label.
32%
Jos Alukkas
From slowing sales to 28% then 32% YoY growth, and 26 new showrooms in three years.
40%
Mercelys Ice Cream
State market share in 18 months from launch, with ₹175 Cr turnover in a single year.
10×
Kitchen Treasures
From 40 to 400 tonnes in four years: from masala seller to the biggest masala brand in its market.
Selected work

Launches, ranges and rebrands, at scale.

150+
Aster Pharmacy
Signature medicine brands rebranded and launched, plus ~60 medicine stores across India and the GCC.
Chandrika
The full modern range: handwash, facewash, bodywash, shampoo.
Dhathri Ayurveda
The entire range, including shampoo and hair oil.
Haldiram's
Packaging for the entire range of a new vertical.
A1 Chips · The Chennai Silks
Market-entry campaigns and launches.
Case · Digital-only campaignKIIFB · ₹1.1 trillion development institution
35
days
to reset the public image of an entire institution.
From
"A debt-laden liability the state should shed."
To
A catalyst for growth.

The public conversation moved from dismantling the institution to how it could better fuel development.

Selected work

Media, owned IP and sport.

Media & owned IP
Malayala Manorama
The '125 Years' campaign; IPs we built such as Kerala Can and the Manorama Conclave; and all core verticals: daily, news, entertainment, OTT and Hortus.
The New Indian Express
A multi-state brand campaign.
Cochin International Half Marathon
Created the event and ran it for three years. We still hold the IP.
Sport
Celebrity Cricket League
Launched with a pan-India campaign; handled the Kerala Strikers.
Kerala Blasters FC
Handled the ISL franchise brand.
Kochi Tuskers Kerala
The IPL account, including the franchise launch campaign.
Events & experiences

Events, ideated and executed.

Cinema & culture
International Film Festival of Kerala (IFFK) 2025
Kerala Film Policy Conclave
Malayalam Vanolam: Lal Salam
Mohanlal @ 25
Indian Cultural Congress
Manorama Hortus 2024, 2025 & 2026
Sport
Two One-Day International matches
Kochi International Half Marathon
Hill Highway Run
Sports Night Keralam
Celebrity Cricket League launch
Events & experiences

Launches, conclaves and celebrations.

Brand launches
Kalyan Jewellers grand launches in North India and the GCC, including Dubai
MyG Future launch
Mercelys launch
Craze Biscuits launch
'Click' launch event
Launches, press meets and meet-ups for brands across categories
Conclaves & public events
Manorama Conclave
KSFE ₹1 Trillion event
National Service Scheme event: Akasha Mittayi
Several Toofan events
Awards & celebrations
Santhigiri Award Night
Marriage of Ravi Pillai's daughter
Selected work

National reach. Global footprint.

Amazon India
Handled Junglee; after the acquisition, launched Amazon in India.
Wrangler
From the all-India campaign to the mandate for all of Asia.
Etisalat
Handled the Afghanistan region for five years.
Destination marketing
Kerala Tourism's campaign for Russia and Eastern Europe.
Hindustan Lifecare
An all-India, digital-first marketing mandate.
Paul Distilleries
Launched 12 of their brands across India.
Dhanuka Agro
Three years across India's regional markets.
Amrita University
All-India campaigns, handled for six years.
In good companyA selection of brands we've worked with
Amazon
Wrangler
Dabur
Aashirvaad
Dettol
Hero
Kinder Joy
Amazon Kindle
Haldiram's
Marriott
ITC
Wipro
TCS
Infosys
KPMG
Etisalat
Kalyan Jewellers
Manappuram
Malayala Manorama
Aster
MyG
AVT
Jos Alukkas
The New Indian Express
Hindustan Lifecare
Dhanuka
Paul Distilleries
Amrita University
Chandrika
Dhathri
A1 Chips
The Chennai Silks
Mercelys
Kitchen Treasures
Kerala Blasters
+ many more
Personal brands & reputation

Icons trust us with their names.

Amitabh Bachchan12 yrs
Sachin Tendulkar5 yrs
Ratan Tata3 yrs
Manju Warrier6 yrs
Mohanlal5+ yrs
Nagarjuna5 yrs
Boman Irani3 yrs
Tabu3 yrs
RajinikanthSocial launch
Why Push 360

What you get when you work with us.

01
One strategy, every touchpoint
Research-led thinking that holds the idea, creative, media and production together.
02
A studio under the same roof
Film, design, content and AI production in-house, so ideas don't get lost in hand-offs.
03
Digital that's native
Performance, social and always-on content built into the plan from day one.
04
The right face, for the right reason
Decades of working with the country's biggest stars, across languages and markets.
Thank you

35 years of ideas.
Built for what's next.

Let's build yours.
Push 360
Strategy-led · Digital-first · Full-service
Palakkad · Trivandrum · Kochi · Chennai · Mumbai · Delhi
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